No Job For Old Men

From zero to one: how to start with passion and transform a dream into a project, without losing the poetry. Do it instead of just talking about it. Don’t be afraid to get the ball rolling. The true meaning of startup. Have a vision: not a mirage of an oasis in the desert, but seeing beyond the next six months. Think long and act short! Tell your story: The importance of positioning and fidelity, in and of themselves. ü How to finance your business. Differentiate or die: create uniqueness, create your own DNA. You can’t make it to the top by yourself: the importance of investing in people. It’s the team that makes the difference. ü Perseverance and patience. Know how to say no. Think globally (exposure and expansion): know your arena from the start. Strategies for creating more constructive partnerships. Build long-term relationships. Constant innovation (strategy shifts), hands on all the latest tools. Evolve without distortion. üLearn from your mistakes. Restart. Do business with your heart.

Available product forms