Guida Editori LLC is an initiative organized by Diego Guida, third in the generation of a booksellers and publishers\\\' branched family. His grandfather\\\'s name was Alfredo Guida, who had started the enterprise in the Twenties, by opening a bookshop in Naples\\\' old town centre, in an area called Portalba. Ten years after he founded the homonymus publishing house, and then Francesco D\\\'Ovidio\\\'s \\\"Opera Omnia\\\" was published. Francesco D\\\'Ovidio was at first Reign of Italy\\\'s senator, and then President of the Astute\\\'s Academy. In 1935 during the book fair in Bruxelles new editorial signature received the first golden metal for the international publishing industry. In this way were launched the bases for the birth of a cultural space, that from the Seventies will host in the \\\"Red Sitting Room\\\" (name given by the red seats), the most amazing name of italian and foreigner culture: Roland Barthes, Dominique Fernandez, Giuseppe Ungaretti, Pier Paolo Pasolini, Jack Kerouac, Allen Ginzberg, Umberto Eco, Giorgio Bassani, Alberto Moravia, Pierre Klossowski, George Simenon and many others.